Green Minute News
The Green Thumbs campaign by a leading infrastructure company is now in its fourth edition with a nationwide tree plantation program going on in their 160 project sites. This is an innovative initiative by Tata Projects Ltd to help restore India’s depleting green coverage.
As part of the initiative, a nationwide tree plantation campaign that is based on a unique online participation model of, ‘You click, We plant’ has been taken up. The company has set an ambitious target of planting 2.5 lakh trees at its various project sites during 2019-20.
Further, the company hopes to give back forests to tribal communities through its CSR activities and so they are supporting tribals in planting about 12,000 trees at Anthagram village in Telangana. In addition, extensive plantation at Ramagundam and several other project sites is being implemented. Supporting the initiative, the Andhra Pradesh Forest Department has provided three lakh saplings, free of cost for the plantation program.
The Green Thumb is a unique initiative as it is led by an online promotion campaign wherein trees are attributed for `clicks’ received on its microsite. “People can click on the microsite – if clicks received are more than trees planted then these are attributed to the cause of protecting the environment.”
Recently, this program was witnessed at Bird Park, on the banks of Dravyavati River in Jaipur. Hundreds of school children and other prominent citizens from all walks of life came together with a single minded purpose of planting trees and aiming towards a greener future.
According to Vinayak Deshpande, MD, Tata Projects Ltd, this initiative is an idea to plant more trees through volunteering and showcasing it on digital platforms. The year-long plantation drive is supported by a social media campaign.
All citizens who wish to do their bit to save the environment, can express their support for the cause by clicking on the Green Thumb Microsite : www.tplgreenthumb.com ; or on Facebook page www.facebook.com/OfficialTPLCommunity/ or on LinkedIn page in.linkedin.com/company/tata-projects or on Company website www.tataprojects.com .